I made entrepeneurs care about a business bank account
To get a whole new wave of entrepreneurs to care about NatWest Business I helped create loads of social first campaigns at Vayner Media.
Rethinking Business was a social docu-series that featured top entrepreneurs who zig instead of zag. Featured is Netflix Star of Chef’s Table Asma Khan who tells her story of hiring an all female kitchen.
I created the social campaign for The Intern with Allison Hammond where she worked for businesses who have thrived due to NatWest Business support.
I helped develop the brands first TikTok campaign featuring savvy entrepreneur's using the banks online tool to help their business grow.
I created ‘The definition of Success’ campaign for International Women’s Day.
All these campaigns exposed the brand to a whole new wave of small businesses and drove a 9.4% increase in NatWest Business Bank account openings.