I’ve inspired the world to chase their dream

Bridgestone tyres can overcome any journey, but how do you bring that to life at the biggest sporting event in the world?

For the Tokyo 2020 Olympic Games I helped We Are Fearless bring this huge campaign about overcoming adversity to life.

Case study

(Which I edited)

One role was to bring to life athlete’s tough journey across their European markets via film, posters & lifestyle photography.

  • Lidia Valentin

    Weighlifter

  • Joanna Jozwick

    800M Runner

  • Maciej Kot

    Ski Jumper

  • Chris Mears

    Diver

  • Javier Gomez Noya

    Triathlete

  • Fabien Hambuchen

    Gymnast

I also created campaign concepts for events, PR stunts & social content.

  • Big dreams

    Bianca, who survived a emergency lung transplant realised her dream of climbing Mount Aneto in Spain.

  • The dream wall

    Taken around the world and let everyone write their dreams for all to see.

  • Conquering 60

    Double gold medal decathlete Daley Thompson turned 60. So to celebrate he inspired other 60 years olds to climb one of the tallest peaks in the UK.

  • Reactive social

    A huge suite of reactive medal posts in every language incase sponsored athletes won.

  • World records

    We helped Bruno run a marathon on every content in the world.

For over three years I was trusted to clearly communicate Bridgestone’s core message of perseverance.

Millions of people engaged with the work I helped create & continues to inspire people around the world.

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