I built playful social at LEGO
For 3+ years I was an integral member of the in-house Global Organic Social Team.
My role was to concept, design, shoot & edit campaign content across Meta & TikTok.
Spider-verse Minifigures
I put a Spider-verse twist on a classic Spider-man meme & created bespoke Daily Bugle front pages for the characters.
RESULTS
2+ Million Views
400+ Comments
100k+ Likes
I made some of the top performing work for new set releases & key moments throughout the year.
McLaren x Senna
How do you showcase an iconic race car and driver LEGO set? With the fastest ‘pit’stop motion ever built & an iconic poster twist.
RESULTS
4.5 Million Views
500 + Comments
Superman
How do you celebrate the release of James Gunn’s Superman? You make minifigure Superman fly around LEGO House on a drone & create iconic comic & film images from LEGO Bricks.
Up, up and away!
RESULTS
2 Million Views
400 + Comments
My ability to create enabled the team to make high quality reactive content fast to hit trends as they happened.
LEGO Wrap Up
A Spotify Wrapped parody that got fans buzzing as it was stuffed with fun easter eggs and inside jokes.
RESULTS
500+ Comments
45K+ Likes
Build Champions
A LEGO themed sports competition released during the Olympic Games that got fans involved in the fun.
RESULTS
1 Million Views
500+ Comments
45K+ Likes
Here’s more of the great results.
(all organic with no paid!)
-
![]()
McLaren
4.5 MILLION VIEWS
-
![]()
Spider-verse
2+ MILLION VIEWS
400+ COMMENTS
100k+ LIKES -
![]()
Minecraft
MOST COMMENTS IN 2025
1M YOUTUBE VIEWS -
![]()
Building Gains
1.5 MILLION
-
![]()
Build Champions
1 MILLIONS VIEWS
-
![]()
Fantastic 4
2 MILLION VIEWS
150 COMMENTS
45K LIKES -
![]()
LEGO Wrap Up
500+ COMMENTS
45k+ LIKES -
![]()
Superman
2 MILLION VIEWS
400 COMMENT
90K LIKES -
![]()
Star Trek
1.5 MILLION VIEWS
450 COMMENTS
40K LIKES
I wrote, art directed, designed & edited the work above, plus delivered to markets worldwide.