I LAUNCHED A RALLY CAR ON THE ROAD I CREATED & DIRECTED THIS LAUNCH CAMPAIGN FOR THE NEW TOYOTA GR YARIS. THE CAMPAIGN INCLUDED A MOTOR SHOW TEASER VIDEO PLUS STILLS FOR GLOBAL CAMPAIGN ASSETS. THIS PROJECT USED ALL MY SKILLS TO CREATE A VISUALLY STRIKING REVEAL BASED ON THE GR YARIS RALLY PEDIGREE. THE VIDEO GOT 750K ORGANIC VIEWS ON LAUNCH AND THE GR YARIS SOLD OUT IN SECONDS.
