I turned pro footballers into career coaches

HAYS Recruitment wanted to use their sponsorship of Manchester City FC to help working professionals.

I created Behind Every Goal. A slick YouTube series where we explore the parallels between elite football & work.

Man City FC’s top players became inspiring career coaches.

Players featured

  • Rodrigo

  • Raheem Sterling

  • Steph Houghton

  • Ilkay Gündoğan

They gave elite insight into leadership, challenges & teamwork.

Episodes

  • Develop talent

  • Leadership

  • Skills

  • Overcoming challenges

The series got over 600k views and boosted Hays Recruitment social.

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