I released a rally car onto the road
How do you show race car fans the rally pedigree built into the new GR Yaris?
You project the competitive rally performance on the outside of the car and show where it was born from.
It featured on Toyota’s YouTube channel & on multiple markets websites.
This project used all my skills from first concepts to the final production.
The video got 750k organic views in days of release and the car sold out in seconds.